In 2021, Centric and TSIP delved into South London’s medical scepticism amidst the COVID-19 pandemic, supported by Impact on Urban Health. Our research highlighted a distinct lack of trust in healthcare institutions, especially among specific ethnic communities, leading many to distance themselves from mainstream health guidelines. Building upon those insights, we’ve embarked on a new endeavour: to address the challenges of knowledge dissemination within the healthcare sector for Black and ethnic minorities. This platform displays both our initial findings and our ongoing efforts to develop culturally informed strategies, ensuring that pivotal healthcare information effectively reaches and resonates with all communities.”
